Timothy J. McNeely CFP CIMA

Jan 21, 2021

5 min read

The Many Benefits of Building a Family Brand

Nearly every company we can think of has a brand that communicates its culture and mission. But chances are, most of us have never considered what our family’s culture is all about — what we and our closest loved ones stand for as a unit.

That means we may be missing a great opportunity to apply the lessons of corporate branding to our families — to define our values and priorities in a…